Audience Research
Audience research is the foundation of Rezriz strategy. It prevents generic content and weak offers.
Research Inputs
- Customer interviews
- Sales call notes
- Search queries
- Competitor content
- Forum and community discussions
- Reviews and testimonials
- Social comments
- Email replies
- Paid ad message tests
Jobs To Be Done
| Job | Research Question |
|---|---|
| Find growth clarity | What is confusing or fragmented for the audience? |
| Reduce risk | What makes them hesitate before buying or investing? |
| Improve leads | What prevents visitors from becoming leads? |
| Build authority | What proof do they need to trust a provider? |
| Own audience | Why have they not built an email system yet? |
Output
Every research cycle should produce audience pains, objections, desired outcomes, content angles, offer ideas, and messaging tests.