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Facebook and Instagram Ads

Facebook and Instagram Ads are useful for awareness, lead magnets, and retargeting.

Best Uses​

  • promote checklists and scorecards
  • retarget content readers
  • test hooks and angles
  • build warm audiences
  • support webinar or workshop campaigns

Creative Angles​

  • traffic is not enough
  • AI search is changing SEO
  • build an email list before traffic declines
  • audit your growth system
  • turn content into leads

Rule​

Use paid social to create demand and capture attention, not to sell complex services cold without nurture.