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Channel Attribution

Channel attribution helps determine which growth activities contribute to leads and revenue.

Channels​

  • organic search
  • AI search
  • direct traffic
  • email
  • paid search
  • paid social
  • referrals
  • partnerships
  • communities

Attribution Principle​

Use attribution directionally. The goal is better decisions, not perfect tracking.

Practical Model​

Track first-touch, last-touch, and assisted conversion signals for important leads.