Content Brief System

A Rezriz content brief turns research into a clear writing and conversion plan.

Brief Template

Field	Description
Working title	Clear title aligned to intent.
Target reader	Persona and awareness level.
Primary keyword	Main query or topic.
Secondary topics	Related questions and subtopics.
Funnel stage	TOFU, MOFU, or BOFU.
Reader problem	What the reader needs solved.
Strategic angle	Why this page is different.
Required sections	Outline and key arguments.
Proof elements	Data, examples, screenshots, cases.
CTA	The next action.
Internal links	Pages to link from and to.
AI-ready answer	Short answer block for extraction.

Quality Gate

Do not publish a page unless the brief defines audience, intent, proof, and next step.