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Content Pillars

Rezriz content should be organized around business-relevant pillars, not random blog topics.

Primary Pillars

PillarPurpose
SEO Content StrategyBuild authority and search-led content systems.
AI Search VisibilityExplain GEO, AEO, LLM citations, and AI answer readiness.
Conversion StrategyTurn content and traffic into leads and revenue.
Email MarketingBuild owned audience and nurture demand.
Paid GrowthUse ads to validate, promote, and retarget.
Offer StrategyPackage premium services and digital products.
Analytics & ReportingShow what works and what to improve.

Content Rule

Each pillar should include TOFU, MOFU, and BOFU assets so readers can move from awareness to implementation to buying.