Content Pillars
Rezriz content should be organized around business-relevant pillars, not random blog topics.
Primary Pillars
| Pillar | Purpose |
|---|---|
| SEO Content Strategy | Build authority and search-led content systems. |
| AI Search Visibility | Explain GEO, AEO, LLM citations, and AI answer readiness. |
| Conversion Strategy | Turn content and traffic into leads and revenue. |
| Email Marketing | Build owned audience and nurture demand. |
| Paid Growth | Use ads to validate, promote, and retarget. |
| Offer Strategy | Package premium services and digital products. |
| Analytics & Reporting | Show what works and what to improve. |
Content Rule
Each pillar should include TOFU, MOFU, and BOFU assets so readers can move from awareness to implementation to buying.