Keyword Clusters
Keyword clusters organize demand around intent and funnel stage.
Cluster Examples
| Cluster | Intent | Funnel |
|---|---|---|
| SEO content strategy | Learn how to plan content | TOFU/MOFU |
| SEO content writing services | Hire help | BOFU |
| AI search optimization | Understand new search behavior | TOFU/MOFU |
| generative engine optimization | Learn GEO concepts | TOFU/MOFU |
| conversion strategy | Improve leads and sales | MOFU |
| email marketing strategy | Build owned audience | TOFU/MOFU |
| lead magnet ideas | Capture subscribers | MOFU |
| retargeting strategy | Recover visitors | MOFU/BOFU |
Cluster Rules
- Build one strong pillar per major cluster.
- Support it with question-based and comparison-based pages.
- Link supporting content upward to the pillar.
- Use BOFU pages for services and audits.