Landing Page Strategy
Landing pages should translate strategy into action.
Page Structure
- Clear outcome-focused headline
- Problem and context
- Promise and differentiation
- Offer details
- Proof and trust signals
- Process or framework
- CTA
- FAQ and objection handling
Page Types
- lead magnet page
- service page
- audit offer page
- newsletter signup page
- webinar or workshop page
- paid traffic landing page
Rule
Every landing page needs one primary action and one secondary fallback action.