Lead Magnet Strategy
Lead magnets convert anonymous visitors into owned audience.
Lead Magnet Types
| Type | Use Case |
|---|---|
| Checklist | Quick implementation support. |
| Audit template | Diagnose a problem. |
| Calculator | Estimate ROI or opportunity. |
| Swipe file | Provide examples and inspiration. |
| Mini-course | Build trust through education. |
| Scorecard | Qualify and segment leads. |
Strategic Requirement
Each lead magnet should connect to a relevant email sequence and service offer.