KPI Model
Rezriz measurement should focus on business outcomes and channel resilience.
KPI Categories
| Category | Metrics |
|---|---|
| Visibility | rankings, impressions, AI mentions, citations. |
| Audience | subscribers, source quality, engagement. |
| Conversion | CTA clicks, form fills, lead rate, booking rate. |
| Revenue | service inquiries, close rate, revenue, LTV. |
| Efficiency | CAC, cost per lead, content ROI. |
| Resilience | direct traffic, email contribution, channel mix. |
Rule
Measure the full system, not isolated channel metrics.