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LinkedIn Ads

LinkedIn Ads can support B2B positioning, but should be used carefully because costs are high.

Best Uses​

  • promote premium lead magnets
  • reach founders and marketing leaders
  • retarget website visitors
  • support webinars
  • test enterprise or B2B offers

Targeting Ideas​

  • founders
  • marketing managers
  • agency owners
  • consultants
  • B2B service businesses

Rule​

Use LinkedIn Ads only when offer value and lead qualification justify the cost.