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Google Ads Strategy

Google Ads should capture high-intent demand and validate commercial messaging.

Campaign Uses​

  • service audit offers
  • strategy consultation pages
  • lead magnets for high-intent queries
  • competitor alternative pages
  • retargeting search visitors

Requirements​

  • focused landing page
  • clear conversion goal
  • negative keywords
  • lead quality tracking
  • post-click email follow-up

KPI​

Track cost per qualified lead, conversion rate, lead quality, and downstream revenue.