Retargeting Strategy
Retargeting re-engages people who showed interest but did not convert.
Audiences
- blog readers
- service page visitors
- lead magnet visitors
- checkout or form abandoners
- email subscribers
- video viewers
Retargeting Offers
- checklist download
- audit offer
- case study
- webinar
- consultation
- newsletter signup
Rule
Match the retargeting offer to the visitor's previous intent.