Paid Growth Role
Paid growth is an accelerator, not the foundation of Rezriz strategy.
When To Use Ads
- validate messaging
- promote lead magnets
- test offers
- retarget visitors
- support launches
- accelerate proven funnels
When Not To Use Ads
Avoid ads when the offer is unclear, the landing page is weak, tracking is missing, or the follow-up system is not ready.
Principle
Do not buy traffic to a broken funnel.