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Paid Growth Role

Paid growth is an accelerator, not the foundation of Rezriz strategy.

When To Use Ads

  • validate messaging
  • promote lead magnets
  • test offers
  • retarget visitors
  • support launches
  • accelerate proven funnels

When Not To Use Ads

Avoid ads when the offer is unclear, the landing page is weak, tracking is missing, or the follow-up system is not ready.

Principle

Do not buy traffic to a broken funnel.