Skip to main content

Conversion Paths

Primary Conversion Paths​

Path 1: SEO Content → Email → Service​

SEO content page → Lead magnet → Email nurture → Service inquiry

Path 2: AI Search → Resource → WhatsApp​

AI search citation → Resource page → WhatsApp → Consultation

Path 3: Social Media → Newsletter → Service​

Social post → Newsletter signup → Email nurture → Service booking

Path 4: Paid Ads → Landing Page → WhatsApp​

Ad → Landing page → WhatsApp inquiry → Audit sale

Path 5: Direct → Service Page → Booking​

Direct visit → Service page → Book a call → Premium service

Path Rules​

  • Every content page must have at least one conversion CTA.
  • Every resource page must have email capture and a related service link.
  • Every service page must have booking and WhatsApp options.
  • Every insight article must have a newsletter or lead magnet CTA.