Navigation Structure
Primary Navigation
Home | Strategy | Services | Resources | Insights | About | Contact
Secondary Navigation (Footer)
Strategy categories | Service list | Resource library | Privacy | Terms
CTA Placement
| Position | CTA |
|---|---|
| Header right | Book a Strategy Call |
| End of content | Download lead magnet |
| Service pages | Discuss on WhatsApp |
| Footer | Newsletter signup |
User Journey
Discovery → Category page → Content → Lead magnet → Email nurture → Service page → WhatsApp or booking