Insights Structure
Hierarchy
/insights/ Article listing page
/insights/{article-slug}/ Individual article
Article Types
| Type | Purpose |
|---|---|
| Strategy insight | Long-form authority content |
| How-to guide | Practical implementation |
| Case study | Proof and trust |
| Framework post | Shareable frameworks |
| Industry analysis | Trend commentary |
| Tool recommendation | Affiliate opportunity |
Article Template
- Headline — clear and specific
- Context — why this matters
- Content — structured with headings
- CTA — lead magnet, newsletter, or service
- Author box — trust signal
Publishing Cadence
1-2 articles per week minimum for consistent growth.