Permalink Strategy

Rules

1. Lowercase only
2. Hyphens between words
3. Category prefix required
4. No dates in URLs
5. No file extensions
6. Trailing slash recommended
7. Short slugs preferred

Permalink Patterns

General content:

/{category}/{page-slug}/

Services:

/services/{service-name}/

Resources:

/resources/{asset-name}/

Insights:

/insights/{article-slug}/

Examples

/seo-content/seo-content-strategy/
/ai-search/generative-engine-optimization/
/conversion/whatsapp-conversion-strategy/
/email-marketing/nurture-sequences/
/social-media/content-repurposing/
/paid-growth/retargeting-strategy/
/services/ai-visibility-audit/
/resources/growth-scorecard/
/insights/why-seo-traffic-is-changing/